Hello, my name is Samantha Krug, and I source creativity_

I'm a designer,  a copywriter, a traveller, a citizen of the world and because I see the world slightly differently I am obsessed with problem solving.

Which is why I chose to be a designer - beautiful design is meaningless unless it has a strong idea, and a strong idea is lost unless it can be articulated. It takes skill to do both.

Having completed a Bacherlor of Psychology at Macquarie University, I went on to complete a design diploma with honours at the renowned Billy Blue School of Graphic Arts in Sydney. Armed with a unique insight into human psychology, combined with a deep understanding of the design process, my creative direction has resulted in award-winning design.

I am skilled with the ability to be a master of the conceptual process. This allows me to take complex communications and deliver them in a simple message.

For well over a decade now I have  been responsible for delivering integrated campaigns for many large Australian companies, including Cisco, IBM, Microsoft, Telstra, Sydney Water, Investec, and City of Sydney.